Eminem's alter ego Slim Shady has been memorialized in his hometown paper as he gets closer to the release of his 12th studio album, The Death Of Slim Shady (Coup De Grâce), this summer.
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"Slim Shady Made Lasting Impressions," reads the headline of a fake obituary featured in the Monday, May 13 print edition of the Detriot Free Press, posing as a slick ad for Eminem's forthcoming album.
"Fans 'Will Never Forget' Controversial Rapper," the piece adds, making no mention of either Eminem or Marshall Mathers throughout.
Paired with a photo of Shady in overalls and a hockey mask, the false obit reads: "A product of Detroit who began his career there as a rogue splinter in the flourishing underground rap scene of the mid to late 1990's, Shady first became a household name in 1999 with the debut of his playfully deranged single 'My Name Is,' which — along with its uniquely eye catching video — exposed the young artist and his lyrics to a wider audience. That audience was soon exposed to the extreme darkness of the muse/rapper, as he led millions of music fans down a road that glorified a demonstrably nihilistic worldview."
“Ultimately the very things that seemed to be the tools he used became calling cards that defined an existence that could only come to a sudden end,” it says. “His complex and tortured existence has come to a close, and the legacy he leaves behind is no closer to resolution than the manner in which this character departed this world. May he truly find the peace in an afterlife that he could not find on Earth."
The new promo piece follows Eminem's announcement late last month which spoofed the well-known crime series Unsolved Mysteries as Detroit Murder Files, reporting on the dark riddle of “Who killed Slim Shady?”
Though no official release date has been set just yet, The Death Of Slim Shady (Coup De Grâce) is expected to drop this summer.
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