Nevada Halloween spending expected to hit a new record

Consumers making up for a subdued 2020 celebration
A mom takes pictures of her kids at a pumpkin patch
Halloween Photo credit Amy Sussman/Getty Images

Las Vegas, NV (KXNT) - Retailers statewide are stocking up on the essentials for the scariest night of the year. Nevada consumers are projected to spend $163.4 million on sugary sweets, frightening decorations and spooky costumes to celebrate Halloween this year, according to estimates by the Retail Association of Nevada.

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Nationally, an estimated $10.1 billion is expected to be spent for the holiday, according to a recent survey by the National Retail Federation (NRF). Overall participation is expected to remain slightly below pre-pandemic levels, but participation did see a significant 7.0 percentage-point increase from 2020 to 65.0 percent.

Consumers in the Silver State will spend an estimated $53.4 million to dress up in costume, while home decorations are projected to be the second-highest grossing category in Nevada with $51.0 million in spending statewide.

Virtually all adults (96 percent) plan to purchase candy, with total projected sales of $48.3 million making sweets the third-highest revenue generator for Nevada retailers. Greeting cards come in fourth with a projected $10.6 million in sales.

“Increased vaccination rates are allowing for a more normal Halloween celebration this year, with spending volumes expected to reach all-time highs for both per-person spending and overall spending,” said Bryan Wachter, Senior Vice President of RAN. “Retailers across the Silver State have stocked decorations, costumes and candy for weeks leading up to Halloween in anticipation of supply chain challenges to help make this year's celebration a memorable one for both children and adults.”