AMC is luring moviegoers back into theaters. Starting today, anyone who goes to an AMC theater can eat all the popcorn they want with free refills.
It's one of several promotions being offered for Cinema Week. Cinema Week runs through Sunday and includes the debut of "F-9," the latest movie in the "Fast and Furious" franchise. The popcorn offer ends next Wednesday.
Cinema Week was formed by a coalition of 300 theater companies of all sizes and includes special in-theater events and promotions, signed movie memorabilia, private watch parties, concessions deals and rewards program perks.