We don’t have to guess the color of Charli XCX's underwear, because SKIMS latest campaign has clued us in to exactly what’s going on down there.
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If you have a pulse, then you ultimately either know, have heard of, or at the very least are currently near somebody who knows all about Charli XCX’s brat girl summer influence over these last few sweaty months. And as someone with her finger on pop culture’s pulse, Kim Kardashian wasn’t about to let this neon green season slip by without cashing in on the fun.
After recently recruiting zeitgeist superstars Sabrina Carpenter and Nicola Coughlan for previous campaigns, Kimmy tapped the brat queen herself to lead the latest, soaking wet shoot for SKIMS new cotton line.
In shots from the newly released campaign, photographed by millennial and Gen-Z fave Petra Collins, Charli models a soaking wet Cotton Rib set and a comfy Cotton Fleece set, from SKIMS new collection.
“SKIMS empowers people to feel confident in their own skin, which is the essence of brat,” Charli XCX said about her SKIMS debut in a press release. “I am excited to be working with a brand that understands that comfort and style don’t need to be compromised. Shooting with Petra for this campaign was a dream, and I was so excited to get on set and wear these timeless, sexy pieces. Also, the puppies were beyond cute.”
“Having Charli XCX as the face of our new SKIMS campaign is so exciting. She is a one-of-a-kind talent who has truly cemented herself as a megastar within music and beyond,” Kim Kardashian said in the release. “This is such an exciting time for the brand, and we are honored Charli and Petra chose to collaborate with us as SKIMS is always trying to highlight individuals at the forefront of culture.”
SKIMS Cotton collection will be available to shop on August 21. Take a look and get your cart ready before your favorite pieces inevitably sell out — HERE.