Heinen’s and Nick Chubb Talk “Chubb Crunch” Cereal

Nick Chubb and Heinen’s held a press conference for Nick Chubb’s new cereal. It’s a cinnamon crunch cereal that’s FLYING off the shelves. So if you want to grab a box, you better do it soon. So far 15,000 boxes have been sold out of the initial 24,000.

Portions of the proceeds will benefit First Candle, an organization working to eliminate Sudden Infant Death Syndrome (SIDS) and other sleep-related infant deaths through education, while providing support for grieving families who have suffered a loss.

A few years ago, Chubb's sister lost her infant son Junior Stocks-Chubb to SIDS.

The cover of the box makes Nick look like Batman which he said is intentional as its his favorite superhero.

Myles Garrett as Superman Odell Beckham Jr. as Spiderman Kareem Hunt as Wolverine Jarvis Landry as Iron Man Baker Mayfield as Captain America