Study: NBA All-Star Weekend generates $248.9 million in total economic impact for Cleveland

CLEVELAND, Ohio (92.3 The Fan) – The numbers are in, and the 2022 NBA All-Star Weekend was an economic shot in the arm for Cleveland.

The three-day weekend that saw the NBA honor its 75th anniversary generated $248.9 million in total economic impact with $141.4 million in direct spending from out-of-town visitors the Greater Cleveland Sports Commission announced Tuesday.

“The NBA and their corporate partners really exceeded our expectations when it came to direct spending in our community during NBA All-Star 2022,” David Gilbert, President and CEO of the Greater Cleveland Sports Commission and Destination Cleveland, said. “Hosting the first fan-facing All-Star in two years, welcoming so many incredible NBA legends to The Land for the NBA’s 75th Anniversary season and everyone wanting to make this a very special celebration, definitely helped provide a level of excitement and aided in surpassing our original estimated economic impact number.”

The economic impact figures were a result of a comprehensive study completed by Temple University’s Sport Industry and Research Center.

“NBA All-Star 2022 had a significant economic impact on Cleveland by attracting non-local spectators and investment by the NBA and its partners to produce the event,” Thilo Kunkel, director of Temple University’s Sport Industry Research Center, said. “In addition, the study showed Cleveland organized an outstanding event that created significant media exposure – showcasing the city as an international destination.”

The study estimated that Cleveland’s NBA All-Star weekend generated $50 million in “earned media value” with a reach of 11.9 billion. All-Star events were broadcast to 215 countries and territories and 60 languages.

“NBA All-Star 2022 served as another reminder that Cleveland is a destination city filled with diversity, vibrant culture, rich history and a pure and passionate love for sports,” Nic Barlage, CEO of the Cleveland Cavaliers and Rock Entertainment Group, said. “Not only did the week infuse significant economic activity into this City and the surrounding neighborhoods, but it also left us with memories and a legacy that we will cherish forever as a community. Thank you to the incredible fans and people of Northeast Ohio, the NBA, Greater Cleveland Sports Commission, Destination Cleveland, Mayor Bibb and Former Mayor Jackson, Cuyahoga County Executive Armond Budish, as well as our civic and corporate partners and all those who had a hand in making the week so memorable and one of the best NBA All-Star Weekends to date.”

The Greater Cleveland Sports Commission said that 121,641 people from 45 states and 24 countries attended all or part of All-Star weekend, which included interactive fan events – NBA Crossover at Public Hall and Ice Buckets at Tower City.

The celebrity game and All-Star practices were held at the Wolstein Center on the campus of Cleveland State University while Rocket Mortgage FieldHouse served as the host for the Rising Stars challenge Friday night as well as NBA All-Star Saturday night and the game Sunday night.

During the All-Star Game, $450,000 was raised for Kent State University Foundation’s “I Promise Scholars Support Fund” by Team LeBron while $300,000 was raised for the Greater Cleveland Food Bank by Team Durant.

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