Beyoncé and JAY-Z are celebrating their nearly 20-year-long love story in a new global campaign for Tiffany & Co., and with this new September campaign comes a lot of blingy jewels and a lot of “03 Bonnie & Clyde” romance.
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After meeting her future husband at just 18-years-old, while still the lead singer of Destiny’s Child, Beyoncé and JAY-Z now have three kids together and a famed relationship that has earned them the title of “power couple.”
The duo’s powerful love story will be on full display starting on September 2, when the new Tiffany campaign debuts around the world.
The couple told People, “Love is the diamond that the jewelry and art decorate,” as they shared details surrounding their new ABOUT LOVE Tiffany ad.
In the intimate spread, Bey models the legendary Tiffany Yellow Diamond, which makes her the fourth person in the world to ever wear the iconic rock. This also makes the Lemonade singer the first Black woman to ever wear the jewel. The last person to wear the massive gem was Lady Gaga, at the 2019 Oscars. Audrey Hepburn famously wore the coveted necklace during press photos for Breakfast at Tiffany's.
However, the Ivy Park mogul isn’t the only one rocking jewels. JAY-Z wears Jean Schlumberger’s famed Bird on a Rock brooch which was reworked into a pair of one-of-a-kind cuff links.
Additionally, the other jewels that make an appearance in the print ads, lensed by Mason Poole, and a short film directed by Emmanuel Adjei, include a 22-carat yellow diamond ring, a 15.02-carat emerald-cut diamond ring from Botswana, and an 18-carat yellow and rose gold bracelet.
Tiffany and Co’s. EVP of product and communications, Alexandre Arnault, shared in a statement, “Beyoncé and JAY-Z are the epitome of the modern love story. As a brand that has always stood for love, strength, and self-expression, we could not think of a more iconic couple that better represents Tiffany's values. We are honored to have the Carters as a part of the Tiffany family."
The new film, which arrives September 15, features Queen Bey’s cover of “Moon River,” and was shot by JAY-Z on a Super 8 camera.
Additionally, the multi-faceted couple was able to choose the set for the film, picking Los Angeles’ Orum House.
If you thought that was it for the creativity poured into the new campaign, then think again! ABOUT LOVE also features a Jean-Michel Basquiat painting, called Equals Pi, the came from the artist’s private collection. The piece is reimagined to show off a signature Tiffany Blue color.
The piece was added to the campaign’s theme because art has been a “common thread throughout the Carter's love story,” states the press release.
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