Ariel who? It’s all about Sally. Well… Zendaya as the seashell selling Sally in the new Squarespace Super Bowl ad narrated by André 3000.
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In her first ever Super Bowl ad, inspired by the classic tongue twister, Sally Sells Seashells, the Euphoria star is serving seaside chic to help promote the website-building and e-commerce platform.
After not much luck in the selling department of her seashell selling business, Sally (Zendaya) looks to find a solution and does so by joining Squarespace. The brief tale ends with Sally's seashells becoming so successful that "she sailed into the setting sun as a seashell celebrity."
Sally's sole response to the spotlight on her swift success? — “Shucks.”
"As a creator myself, and a Squarespace customer since 2018, I understand the importance of having an online presence that truly represents you and your business," Zendaya said of the commercial, produced in-house by Squarespace's Los Angeles office, in a statement. "I was incredibly excited to have the opportunity to work and create with Edgar Wright on a story narrated by André '3000' Benjamin.”
The full commercial will air live during the first quarter of the game on Sunday, February 13.
It’s cute and clever and if we’re keeping 100, we fully expect mermaid-inspired styles to start selling out after this commercial hits the airwaves (or even before). Seriously — sea for yourself (sorry we had to).
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