Surprising fans at a supermarket outside of London earlier this week, Ed Sheeran dished out pizza and signed his autograph for fans, but not with a pen… with hot sauce.
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At an event, held to promote his hot sauce line, Tingly Ted’s, Ed popped up in a pop-up food truck, in a parking lot outside a Sainsbury’s grocery store in St. Albans, a commuter town north of London.
Videos posted to social media show fans lined up ready to get their sampling of Tingly Ted’s on everything from a cheesy slice to stalk of broccoli. In order to show that Sheeran’s sauce “can work on anything,” according to a video posted on Tingly Ted Instagram.
During the stunt, Sheeran signed his autograph for fans, not using the usual sharpie, but rather using the sauce instead. Scribbling his moniker on more than just pizza and broccoli, but also a block of cheese, sushi and even a vinyl of his album X.
A “lifelong ketchup and hot sauce obsessive,” according to the Tingly Ted’s website, Sheeran who has the Heinz tomato ketchup label tattooed on his arm created the hot sauce to realize his dream of making “the ketchup of hot sauces.”