If this news had come out in a few months, we all would've believed it was an April Fools' Day joke because it FEELS like something a brand would do as a prank.
Pabst Blue Ribbon just announced it's coming out with a new, quote, "luxury" beer brand called Captain Pabst.
And the first beer in the line is an IPA, of course, called Seabird.
It's hitting stores in Chicago and Wisconsin right now. There's no word on when they're going to take it nationwide, or create more Captain Pabst beers.
Meet Captain Pabst Seabird IPA. https://t.co/A5Z0SAVsuG
— Food & Wine (@foodandwine) January 15, 2020





