After being canceled last year because of the Coronavirus, this year's South By Southwest begins today in Austin.
But it will be in virtual style because Austin leaders are still wary of the threat posed by Covid-19.
Some of the featured speakers are Matthew McConaughey, Richard Branson and Queen Latifah. The Keynote Speaker is Willie Nelson.
This year's South By Southwest will offer streamed versions of its hallmark events like conference sessions, music showcases and film screenings.