Macy’s, Chipotle, Wayfair are just some of the big brands that showed solidarity for BlackOut Tuesday this week.
Originally created by members of the music industry, the initiative calls for a pause on conducting business in response to the killings of George Floyd, Breonna Taylor, Ahmaud Arbery, and other African Americans by police in the United States.
The movement quickly expanded as social media users posted images of a black square with messages of solidarity with the movement.
Brands jumped in as well, with some sharing how they will donate money to charitable organizations, changes they plan to implement in their corporate structures, and others simply posting the black square and letting it speak for itself.
Below are some of the notable companies that participated.
Big names in the food industry like Chipotle, Subway, Taco Bell, and TGI Friday’s posted messages of solidarity. The list of sit-down and fast casual restaurants that also participated includes Buca di Beppo, Caribou Coffee, Duck Donuts, Johnny Rockets, La Madeleine Café, Pret A Manger, Shake Shack, Smoothie King, Wetzel’s Pretzels, and Wingstop.
App-based companies like Uber, Lyft, DoorDash, Grubhub, and Cash App showed solidarity to the cause on their social media handles.
A popular children’s stationary and sticker company, Lisa Frank is known for its bright color palettes and flashy illustrations. When the brand posted an image of a black square on its feed, one follower commented “It’s wild to see only black on the most colorful page I know.” The company also posted a link to a resource guide in its Instagram story.
A post shared by Premier League (@premierleague) on Jun 2, 2020 at 6:13am PDT
Home stores Bed Bath & Beyond, HomeGoods, and World Market all posted black squares and messages of solidarity on their social media pages.
Large clothing companies like Banana Republic, H&M, Gap, Macy’s, Nordstrom, Old Navy, and Zara also participated.
A post shared by Panera Bread (@panerabread) on Jun 1, 2020 at 4:44pm PDT
A post shared by sweetgreen (@sweetgreen) on May 30, 2020 at 4:36pm PDT
Sweetgreen linked to a list of antiracism resources and wrote “we are using our privilege and voice to urge every non-black member of the sweetgreen community to do the uncomfortable work of deepening their own understanding of systemic racism and confronting bias. We can and must do better.”
A post shared by Starbucks Coffee ☕ (@starbucks) on Jun 1, 2020 at 5:24pm PDT
Starbucks held a partner forum over the weekend where 2,000 employees participated in a talk about the current situation with the company’s global chief inclusion and diversity officer.
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