Sephora has become the first major retailer to sign the "Fifteen Percent Pledge."
The pledge asks retailers to give at least 15% shelf space to black-owned brands.
"We were inspired to make the Fifteen Percent Pledge because we believe it’s the right thing to do, for our clients, our industry and for our community," Artemis Patrick, chief merchandising officer at Sephora said in a statement, reported "Today."
A post shared by Sephora (@sephora) on Jun 10, 2020 at 10:02am PDT
"We have seen an incredibly positive response from supporters all over the country, but we're just getting started on conversations with the bigger businesses to ask them to sign and make this a reality," James said.
James shared that she has heard from many consumers who are willing to take the pledge and how they spend their money.
A post shared by 15 Percent Pledge (@15percentpledge) on Jun 10, 2020 at 2:06pm PDT
The company wrote on Instagram that Rent the Runway wants its business to be “substantive and systematic.”
A post shared by Rent the Runway (@renttherunway) on Jun 1, 2020 at 7:15pm PDT
"What we are asking is not that tough, and we are here to help these retailers attain that 15% with clear and attainable goals," James added,
When that happens, James wants companies to "accept where they are at, own it, and figure out how they got there."
The activist explained how this could take a few years, but she said that she is here to help layout a strategy and plan.
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