Netflix is getting a makeover.
Does it seem like there are too many choices of shows to watch? It can definitely be overwhelming. Now Netflix is slimming things down to hopefully make that decision on what to watch a bit easier.
The Netflix app has been redesigned with a new simpler layout. It will also use generative Artificial Intelligence to help you find something to binge by allowing you to ask for content in natural and everyday language.
Chief Product Officer for Netflix Eunice Kim said they want to make it a simpler, easier, and more intuitive design to help members easily find something.
“The new Netflix TV experience is still the one you know and love — just better,” said Kim. "When we first started thinking about this project, we wanted to create an experience that was more flexible for our broad entertainment offerings, more intuitive and responsive to our members’ needs, and capable of elevating the most thrilling moments on Netflix.”
The updates come as the streamer looks to maintain and expand its market at a time when people are cutting back on spending because of fears of a potential recession.
Here are some new features you can expect to see:
Discover Your Next Great Watch More Easily: We’re putting all the information you need to make an informed choice about what to watch front and center. That way you can better focus on what makes each title relevant for you, with callouts like “Emmy Award Winner” or “#1 in TV Shows.”
More Visible Shortcuts: Until now, shortcuts to Search and My List were somewhat hidden on the left-hand side. We’re moving them to the top of the page where they’re more noticeable and easier to access.
Better Realtime Recommendations: We’re making the recommendations on the homepage more responsive to your moods and interests in the moment.
Elevated Design: The new homepage has a clean and modern design that better reflects the elevated experience you’ve come to expect on Netflix.