Caitlin Clark’s rookie season wasn’t just a game-changer on the court—it reshaped the entire WNBA betting landscape. The Iowa standout turned Indiana Fever star has left her mark on the league, and the betting markets have responded in unprecedented ways.
According to Hannah Luther, a sports trader at BetMGM, the 2024 season saw an explosion in betting interest:
“BetMGM experienced historic interest in the WNBA during the 2024 regular season with a 108% increase in betting year-over-year. Caitlin Clark establishing herself as a star player and veterans like Breanna Stewart and A'ja Wilson continuing to dominate fueled the impressive growth. Consistent interest in Clark props and Fever moneylines, and a significant number of bets on the Fever outright make Clark’s influence on the league undeniable. We expect these trends to carry over into the postseason, which is shaping up to be highly competitive and exciting.”
This staggering 108% increase in WNBA betting underscores the influence Clark has had. The rising star drew more bets on her individual performances than any other player in the league, with five times as many bets on Clark compared to the second most-bet player, Angel Reese.
By the Numbers:
108% increase in WNBA betting year-over-year.
2x as many women betting on the WNBA.
6 of the top 8 most-bet games involved the Indiana Fever.
Clark player props were the most popular bets.
5X as many bets on Clark as the second most-bet player (Angel Reese).
The Clark Effect on the Fever and WNBA
Clark’s impact goes beyond the betting window. She set the WNBA’s single-season assist record in her debut season, averaging 19.5 points, 5.7 rebounds, and 8.4 assists per game for the Indiana Fever. Her ability to orchestrate the offense, distribute the ball, and score from all over the floor has made her the face of the franchise and the entire league.
Additionally, Clark’s star power has made an undeniable impact on the Fever's popularity. Six of the top eight most-bet games of the season involved the Fever, a testament to Clark's magnetic draw. Arena sellouts and a spike in jersey sales further highlight her influence.
Betting Trends and the Future
Betting interest in the WNBA isn't just up in total volume—it's up in diversity. The number of women betting on the league has doubled, with many specifically drawn to betting on Clark’s individual player props, a unique trend that points to her broad appeal. Prop bets on Clark's assists, points, and rebounds often sparked significant interest, and moneylines on Fever games were more active than ever before.
With Clark leading the charge, the Indiana Fever are now a marquee team in the league, both for bettors and fans alike. The excitement surrounding her game, combined with the continued excellence of WNBA stalwarts like Breanna Stewart and A'ja Wilson, sets the stage for an exciting postseason that could see even more interest from bettors.
Clark’s influence shows no signs of waning, and as the Fever continue their ascent, expect betting trends to stay hot. As Luther noted, “We expect these trends to carry over into the postseason, which is shaping up to be highly competitive and exciting.”
Looking Ahead
Caitlin Clark has become more than just a basketball sensation—she’s a catalyst for growth in the WNBA’s popularity and its betting markets. Her star power, along with her record-setting performances, has brought a new wave of attention to the league, forever altering its betting dynamics.
As the 2024 WNBA season shifts into playoff mode, it’s clear that Caitlin Clark’s influence on and off the court is here to stay. For fans and bettors alike, her rise marks a new era in the league.
Get up to $1,500 in Bonus Bets at BetMGM! All you need to do is CLICK HERE, sign up for a new account, make your first deposit and bet! Don’t miss out!
Related
