In DC football history, there is one date that will always stand out in Danny Rouhier’s mind: 2/2/22, aka the date of the official rebrand of the Commanders – and to Danny, it’s not the Commanders’ business group’s fault that they don’t, and didn’t, have the inherit fandom or institutional knowledge or memory of what the history of the Redskins had brought to DC.
“When you have a consultant come in and do consulting things, this is what happens: your way stinks, our way is the right way, thanks and not I’m off to my next project,” Danny said Tuesday, while he was flying solo on the Grant & Danny Show.
Danny hates that as a fan, because “I’m here forever and you’re not,” so “turning the operation of changing the name over to people who were going to be gone in two years was an all-time mistake.”
Will Misselbrook was the Chief Creative Officer and Chief Marketing Officer of the franchise at the time, the first-ever CCO for an NFL team – but he was there for less than two years, hired in spring 2021 and gone this past spring to Los Angeles as the Chief Creative & Content Officer of the MLS’s L.A. Galaxy.
Apparently, Misselbrook recently went on a spree on Twitter liking, favoriting, and retweeting a bunch of tweets slagging Jason Wright, the Commanders’ business brass, and everything around that side of the team. Danny doesn’t usually believe in reading too much into Twitter, but in this case, it’s noteworthy.
“I don’t know what’s going on exactly, if this is an inside joke between them, but it’s hard not to look at that and say it doesn’t seem right. He wasn’t here all that long, left to take a job with a lesser entity in MLS – DC and the NFL is a much bigger, more high-profile gig, really – after less than two years. He was here for a massive rebrand, then took off when the getting was good; build up to the Commanders, set up 2/2/22, start looking for a better gig, and get out – and now he’s favoriting a lot of bad stuff about Jason Wright.”
Here’s the other thing, though: Danny actually likes Jason Wright, as he has said before, and the fact that he's actually personable makes this situation a little more noteworthy from the outside.
"He's a human being, and I know that sounds trite, but that's a bigger deal than most of the people who have been in that post before," Danny said. "They've acted over there like they were splitting the atom doing Redskins business, and it was beneath them to talk to us. They were more concerned about spinning the narrative than getting things right."
Listen to Danny’s full rant on the situation above!
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