If you haven't watched a beer ad in awhile, know that the days of bros ogling bikini girls as they jiggle around a pool appear to be over.
Case in point: The newest Bud Light representative is a transgender TikTok star named Dylan Mulvaney.
Mulvaney is a trans activist who revealed on Saturday that the beer company sent packs of Bud Light featuring their face as they became an ambassador for the beloved beer brand.
The new campaign celebrates the "365 Days of Girlhood" milestone Mulvaney recently reached as a trans woman.
The announcement drew the ire of conservatives on Twitter, with some even urging a boycott.
Anheuser-Busch stood by its choice, saying the company works with "hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics and passion points.
"From time to time we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney. This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public."
For their part, Mulvaney posed with a bottle of the special commemorative Bud Light in a bathtub to promote the brand on their Instagram.
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"Happy March Madness!!" Mulvaney wrote. "Just found out this had to do with sports and not just saying it’s a crazy month! In celebration of this sports thing @budlight is giving you the chance to win $15,000! Share a video with #EasyCarryContest for a chance to win!! Good luck! #budlightpartner," Mulvaney wrote on Instagram.