(WBBM NEWSRADIO) — Companies that withdrew from Russia following the Ukraine invasion are “scoring points” with consumers following Russia's 2022 invasion of Ukraine.
Many companies with operations in Russia withdrew from or severely curtailed their Russian operations. For example, Dell and Chicago based McDonald's seized all operations in Russia after the invasion.
New research from the University of Notre Dame says decisions to withdraw from Russia positively impacted consumer sentiment, especially for companies with strong environmental, social and governance reputations.
The Notre Dame researchers concluded that companies that withdrew from Russian operations experienced a notable increase in net brand buzz, reflecting positive consumer sentiment over an eight week period following the announcement. Suggesting that consumers generally favor companies that take a stand against geopolitical aggression.
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