(WBBM NEWSRADIO) - Southwest Airlines is “getting away” from their open seating model and instead will be assigning seats on all flights.
Following customer feedback and research, the airline said more are taking longer flights and the overwhelming majority prefer assigned seating.
Southwest has used an open-seating model since its founding, with passengers lining up to board, then choosing their own seat once they are on the airplane. But, the airline said, preferences have “evolved” — as more travelers take longer flights, they want an assigned seat.
The open seating policy had been in place since the airline’s inception.
"Although our unique open seating model has been a part of Southwest Airlines since our inception, our thoughtful and extensive research makes it clear this is the right choice—at the right time—for our customers, our people, and our shareholders,” said Bob Jordan, President, CEO, & Vice Chairman of the Board.
In addition to shift in seating, Southwest plans on offering premium seating options, with a portion of the cabin having extended legroom.
The airline will also start providing red-eye flights for the first time.
Southwest said that its first overnight, red-eye flights will land on Feb. 14, 2025 in nonstop markets that include Las Vegas to Baltimore and Orlando; Los Angeles to Baltimore and Nashville; and Phoenix to Baltimore. It plans to phase in additional red-eye flights over time.
Thursday’s announcement certainly has significant local impact, with Chicago’s Midway Airport considered one of Southwest Airlines’ major hubs.
The Associated Press contributed to this report.
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