CHICAGO (WBBM NEWSRADIO) -- The White Sox are teaming up with a major player in the sports betting world.
The White Sox and Caesar’s Entertainment are joining forces in marketing and promotions. Caesars and its sportsbook will be folded into team merchandise and experiences. There’ll also be promotions directed to fans through the Caesars Sportsbook app.
“By teaming up with a globally recognized entertainment leader in Caesars, we are delivering the combined brand reputation and shared commitment to offer our fans an extraordinary sports and entertainment experience,” said Brooks Boyer, White Sox chief revenue and marketing officer in a statement.
“With energized talent on the field, our partnership with Caesars enhances the excitement for our fans with new experiences and programs.”
The partnership also includes fixed signage that’s visible on TV and a right field board featuring Caesars’ premier gaming destinations.
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