Pinky Cole collaborates with Prudential in her mission to gift black men with free life insurance

Cole and Hayes are on the cover of the latest Essence
75756A5E-120A-4932-810C-2FD980DB785E

Atlanta entrepreneur Pinky Cole says she's "just a regular girl who had big dreams." Those dreams continue to be realized.

Cole and Derrick Hayes' mission to gift 25,000 black men with life insurance has a new partner, Prudential. Cole, founder and CEO of the vastly popular Slutty Vegan Restaurants tells Audacy Atlanta's Maria Boynton the idea was born as more and more black men continued to die unnaturally. "It's like we're an experiment," says Cole. She adds "we wanted to tap into life insurance companies to take care of black men." The men choose their beneficiaries, their policy, and then, according to Cole, "they get access and resources to mental health and financial literacy." It's called the Square One Campaign. Those interested in donating or participating can visit PinkyGivesBack.com.

75756A5E-120A-4932-810C-2FD980DB785E

Cole and her partner Hayes, who is founder and CEO of Big Dave's Cheesesteaks also in Atlanta, are featured on the cover of the latest Essence Magazine for "being hot in the kitchen." Slutty Vegan, which continues to garner celebrity endorsements and worldwide acceptance was founded in 2018 as a 'ghost concept'.

75756A5E-120A-4932-810C-2FD980DB785E

The Slutty Vegan enterprise was started in Atlanta. Cole's goals for her 4 year old vegan empire go well beyond crafting what many consider to be the world's most awesome burger. Cole bristles with excitement because "I'm showing every single entrepreneur that if you can think it, you can be it, and you can do it."