Chicago Fire Unveils New Badge, Brand Identity Ahead Of Move To Soldier Field

Chicago Fire FC is proud to unveil its new primary badge and brand identity as the Club readies for its 2020 move to Soldier Field.
Photo credit Photo provided by Chicago Fire

CHICAGO (WBBM NEWSRADIO) -- With a new home stadium, comes a new badge and new identity for the Chicago Fire.

Chicago Fire unveiled Thursday its new primary badge and brand identity as the team moves to Soldier Field in 2020.

"After the Great Fire of 1871, the people of the city resolved to rise from the ashes. The bold efforts of those who called the city home would ultimately transform and build the skyline of one of the world’s great cities. Chicago today is a monument to the efforts of an extraordinary people – a people undefeated," the organization said in a statement.