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BBB: 'Brain honey' scams, explained

Advertising photo of honey
Advertising photo of honey with beehive texture on glass surface with studio light.
Getty Images


A new scam revolving around honey is anything but sweet Jordan Wright with the Better Business Bureau’s Tip-Off to the Rip-Off® on WBBM Newsradio has all the details.

Watch out for the so-called “Bill Gates Brain Honey” or “Ancient Honey Ritual” popping up online. Scammers are using AI deepfake videos to make it look like Bill Gates, Dr. Sanjay Gupta, and even Bruce Willis are endorsing miracle memory cures.

They claim a secret honey recipe can reverse dementia, Alzheimer’s disease, and memory loss.

The truth is these celebrities have no connection to these products, and there is zero scientific evidence backing the claims. People are often pushed into buying expensive supplements, and may be auto enrolled in recurring subscription charges.

Always verify information through trusted sources and consult with your doctor.

For more information, go to BBB.org/ChicagoBuzz or WBBMNewsradio.com.