(WBBM NEWSRADIO) — Most folks know the iconic Radio Flyer red wagons, trikes and bikes. Now, the Chicago-based company is setting up shop at Woodfield Mall in Schaumburg.
“They’re opening their first store at the Woodfield Mall in November,” said Ally Marotti, a restaurants and retail reporter at Crain’s Chicago Business.
Marotti joined the WBBM Noon Business Hour with details of Radio Flyer’s first ever brick-and-mortar store in its 106-year history.
“It’s a service center, and there’s also places where you can customize things,” Marotti said. “If you buy a wagon for somebody’s baby shower, you can put their kid’s name on there or whatever it may be. It’s really one of these very experiential situations, which we’re seeing a lot more in retail these days.”
Marotti added that the company is betting big on e-bikes.
“The e-bikes are really the impetus for opening the store, so that people can come in [and] try them out,” she said. “The store will be big enough that they can test ride them out into the parking lot.”
Read more about Radio Flyer’s history in Chicago here.
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