Kraft Heinz and The Walt Disney Company are teaming up in a new multi-year partnership that will bring Kraft Heinz brands to Disney parks, cruise ships, streaming platforms and special events.
The agreement includes brands like Heinz, Philadelphia and Kraft Mac & Cheese. Guests can expect new menu items, dining experiences and Heinz condiment stations at Walt Disney World, Disneyland and aboard Disney Cruise Line ships.
The companies also plan to work together on marketing campaigns and digital content tied to Disney's movies, shows and franchises.
The partnership launches this summer, with additional experiences rolling out throughout the year, including at Disney's D23 fan event in Anaheim next month.
