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Well known ad-man, Chicago native Joseph Sugarman has died

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Joseph Sugarman, a well known ad-man and originally from the Chicago area, has died. The man who made BluBlockers a household name in the 80's died March 18 in Las Vegas of natural causes.

Sugarman had a habit of putting his own unique spin on marketing campaigns, leading to to his winning of multiple marketing awards.


Sugarman was born in Oak Park and lived for a time in Rogers Park. Family members said that when he was just short of graduating from the University of Miami as an electrical engineer, the U.S. Army drafted him and sent him to Germany for three years, where he worked in the intelligence unit and with the CIA.

Sugarman was 83 years old.