For football fans, advertisements that run during the game might just be something they pass by while grabbing a beer. However, since more than half of the nation watches the most popular U.S. sporting event, it is sought after by brands looking to reach customers.
It’s so sought after that for the second consecutive year, the average cost of a 30-second ad spot during the big game was $7 million, according to The New York Times.
Last year, an estimated 200 million people tuned into the Super Bowl, per the NFL. That’s about 60% of all people in the entire country. This year the defending champion team, the Kansas City Chiefs, will play the San Francisco 49ers.
“The Super Bowl is singular across the television and media landscape not only in its unparalleled viewership, but because it is largely watched in group settings,” said Paul Ballew, Chief Data and Analytics Officer of the NFL.
Some of the people in those groups even watch the game specifically for the commercials. In fact, AP-NORC polling released this week found that 22% of adults were extremely excited for the commercials – close to the 25% who were extremely excited about the game itself.
Those who have been watching TV, or even clips on YouTube may have already seen glimpses of some of the advertisements that can be expected Sunday during Super Bowl LVIII, CBS News reported. Here’s a taste of what you’ll be seeing as you grab for another chicken wing:
· Anheuser-Busch – has a commercial featuring its famous Clydesdale horses in a blizzard.
· Bud Light – will debut a new character, and his mustache has already made an appearance.
· BIC lighter – called on Snoop Dogg, Martha Stewart and Willie Nelson for their ad.
· Booking.com – went to Tina Fey, her former “30 Rock” castmate Jane Krakowski and actor Glenn Close.
· BMW – has an ad featuring its electric BMW i5 car, actor Christopher Walken and more.
· Coors Light – LL Cool J will make a cameo on the Coors Light Chill Train.
· DoorDash – has an ad focused on a sweepstakes offer.
· Drumstick – the ice cream brand will feature comedian and actor Eric André in its ad.
· E*Trade – viewers can expect to see a talking baby that’s been featured in the company’s previous ads.
· Etsy – features Americans trying to figure out what to give France as a thank you present in exchange for the Statue of Liberty.
· Lindt chocolate – for its first Super Bowl ad, the brand focuses on its chocolate.
· Microsoft – is making a return to Super Bowl advertising for the first time in four years and it is expected to promote its artificial intelligence features.
· Mountain Dew –Aubrey Plaza, is featured in this ad, and there will also be a cameo by one of her “Parks and Recreation” co-stars.
· NERDS – this candy brand will dance its way through its first Super Bowl commercial.
· Oikos yogurt – comedian Martin Lawrence and NFL Hall-of-Famer Shannon Sharpe help promote the yogurt in this ad.
· Opendoor – a real homeowner in Atlanta will show their home in this advertisement.
· Oreo – the beloved cookie brand brought on reality TV star Kris Jenner for its Super Bowl spotlight.
· Paramount+ – “Star Trek” actor Patrick Stewart and other characters from Paramount shows will show up in this one.
· Popeyes – actor and comedian Ken Jeong will help sell fried chicken this year.
· Pluto TV – “couch potatoes will be the star of this ad for streaming services.
· Pringles – Chris Pratt and his mustache were recruited by Pringles to promote their potato chips.
· Reese’s – actor Will Arnett’s familiar voice over will help promote a new product from the brand.
· Snapchat – is also in the debut Super Bowl commercial club this year.
· Starry – popular rapper Ice Spice will be featured in this ad for lemon-lime soda.
· Toyota – will be advertising its Tacoma truck.
· T-Mobile – actor Jason Momoa joins actors Zach Braff and Donald Faison, former stars of “Scrubs” who regularly appear in the mobile carrier’s ads.
· TurboTax – “Abbott Elementary” creator and co-star Quinta Brunson will appear in an ad for the company directed by Taika Waititi.
· Uber Eats – Victoria and David Beckham will star in the food delivery app’s commercial.