Some pundits said the influx of World Cup fans from around the world had more effect on the United State's sense of patriotism and joy for the 250th Fourth of July than the holiday itself did. It also, apparently, put people in the mood for romance.
June brought a 15% increase in users, a 25% increase in swipe activity, and nearly a 60% increase in matches compared to data from a year ago. Call it the Scotland effect, the Brazilian bonanza, or whatever else you want, but the numbers are clear.
The World Cup is sexy.
And that's especially true in host cities.
"The app saw an average 47% increase among international users in game host cities, according to internal data from June 11 to 16," Tinder announced in a release. "This is across host cities and match days, and is after accounting for ordinary summer travel. Some of the strongest activity jumps include +80 percent in Monterrey around the Sweden vs. Tunisia game, +74 percent in Guadalajara around Korea Republic vs. Czechia, and +47 percent in Boston around Iraq vs. Norway."
While Scottish fans drank Boston dry, New York, especially, had a ball with the international event.
Data showed Tinder had a 34% increase in non-local users in New York City and New Jersey compared to the same time last year. International tourists using Tinder in the metro area are mostly from the UK, Norway, and Canada, while Americans coming to the area are mostly from Miami, Los Angeles, and Boston.
During the World Cup, Tinder experienced a 35% lift in activity in New York, in the area when Brazil played Morocco at MetLife Stadium.
Influencer Kayla Rose advised single women in host cities to download Tinder to attract "cute foreign men," leading to a flood of comments from women sharing their positive experiences with the app.
So, what did they say?
Some commenters predicted a baby boom in the host cities in about 40 weeks -- with lots of red-headed, blue-eyed Scots babies expected in Boston and other U.S. cities.
There was sympathy for how difficult it must've been for local men who couldn't compete with foreign visitors.
Others urged Americans to make it recriprocal.
"Just come to Scotland and go out in our cities you won’t need a dating app😂😂😂. But be prepared to drink and party hard," one Instagram user wrote.
