(670 The Score) In an ever-changing media landscape, sports leagues and teams have been forced to evolve. That’s the case for the Cubs and their Marquee Sports Network.
The Cubs are still evaluating options to offer Marquee Sports Network as a direct-to-consumer streaming product, chairman Tom Ricketts said Monday. It's an option that could be available later this season.
“We’re still looking at that,” Ricketts told reporters at the Cubs’ spring training site in Mesa, Arizona. “And I think the most important thing with our direct-to-consumer is we just want to do it right the first time. We want to make sure when we do have it out there, it’s a good value to the fans. We realize that the way people consume the game is changing. We want to make sure we accommodate that. But it’s kind of like a measure-twice-cut-once thing for us. We want to make sure we do it right, and that may mean it’s not 100% ready to go for Opening Day. But we’ll see where it goes.”
Marquee Sports Network debuted in early 2020. It's a channel owned by the Cubs and Sinclair Broadcast Group.
The Cubs are also exploring options for a sponsorship on a new jersey patch, an initiative starting in MLB this season.
“The jersey patch, we’ve had some conversations with some great companies about being our jersey sponsor,” Ricketts said. “We’ll have to wait for the right one at the right moment. Another one of those things where you want to measure twice, cut once. It’s on your jersey, so you want to make sure you get the right partner.
“You can’t control your timing. We just have to look for the right partner for that.”
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