Orchard Park, N.Y. (WBEN) - A new partnership between two iconic Western New York organizations is set to provide football fans an innovative membership and perks throughout the upcoming season.
AAA Western and Central New York announced a new partnership with the Buffalo Bills on Tuesday, launching the AAA Bills MVP Membership. This new membership for fans will deliver trusted 24/7 roadside assistance, travel planning services, and valuable member discounts that millions have relied on from AAA for generations, while introducing opportunities for exclusive Bills experiences including game tickets, pregame sideline passes, merchandise, special offers, and other fan engagement opportunities throughout the season.
"'Bills Mafia' represents some of the most passionate and loyal fans in sports, and we're proud to partner with the Buffalo Bills to offer a membership that reflects that same spirit," said Marke Dickinson, President and CEO of AAA Western and Central New York. "We're combining the peace of mind and value AAA members rely on every day with exclusive experiences that bring fans closer to the team they love. Whether you're cheering from the stands, gathering with family and friends on game day, or traveling across the state to support the Bills, the AAA Bills MVP Membership is designed for Bills fans who proudly call this region home."
The AAA Bills MVP Membership represents a unique collaboration between two organizations synonymous with trust, loyalty, and community. Together, AAA of Western and Central New York and the Bills have created a membership that rewards fans while delivering meaningful everyday value far beyond game day.
"Bills fans are the heartbeat of Western New York, and we're always looking for new ways to create meaningful connections with them beyond game day," said Bills' chief commercial officer Jason Hartlund. "We’re excited to partner with AAA and bring this co-branded membership to the Bills’ fan base, and having a member of our team, Dion Dawkins, as the face of the campaign makes it even more exciting. We're ready to welcome Bills Mafia to a AAA membership designed with them in mind."
The AAA Bills MVP Membership will allow current AAA members to convert, or new members will beiable to join through AAA.com/Bills and participating AAA Western and Central New York locations.
For more information about the AAA Bills MVP Membership, visit AAA.com/Bills or call (800)-836-2582.
The new membership program combines trusted roadside assistance and travel benefits with exclusive Bills fan experiences
The new membership program combines trusted roadside assistance and travel benefits with exclusive Bills fan experiences
