Buffalo, N.Y. (WBEN) – It's the return of a cereal Buffalo Bills fans will certainly enjoy over the course of football season in Western New York.
Bills quarterback Josh Allen has partnered once again with PLB Sports and Entertainment to launch the fourth edition of "Josh’s Jaqs", a red and blue frosted fruit roll profile.
The fourth edition of the Josh's Jaqs features a new collectible box design, and is available locally at Wegmans and Tops Friendly Markets. The box features the iconic red, white, and blue Zubaz stripe color pattern with a football maze on the back.
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All proceeds from the sale of the cereal will, again, benefit Oishei Children’s Hospital in Buffalo. Additionally, the box will include a QR code where fans and collectors can scan and donate directly to the Oishei Children’s Hospital.
“Our team at OCH is so grateful to Josh Allen for continuing to keep us as a priority in the partnerships that he does. Donations from things like PLBSE’s Josh’s Jaqs cereal ensure we have the tools, equipment, programs and training needed to help get kids back to being kids,” said Stephen Turkovich, MD, President at Oishei Children’s Hospital in a statement.
“It’s incredible that we are on the fourth iteration of Josh’s Jaqs,” added Allen in a statement. “The donations from the fans and proceeds from the coffee and cereal has given the doctors and nurses the necessary tools to operate on a very high level day-in and day-out with the technology they've been able to purchase with some of the funds from the Patricia Allen Fund.”
Since its inaugural year, sales of Josh’s Jaqs provided thousands of dollars in donations to the hospital.