Amherst, N.Y. (WBEN) - The University at Buffalo has reached a naming rights deal with Broadview Federal Credit Union, giving the company naming rights to both Alumni Arena and UB Stadium.
"We are grateful to Broadview for their partnership and shared commitment to expanding opportunity," said UB President Satish K. Tripathi. "This collaboration strengthens our ability to support our student-athletes as they pursue excellence in competition, academics and personal development. Just as importantly, the scholarships and emergency funding made possible through this partnership will help students across our university overcome challenges, pursue their ambitions and reach their full potential."
Revenue from the $29.5 million naming rights deal will be used to support UB’s athletics programs and student-athletes through scholarships, financial education, academic advising and health insurance, as well as new programming in life skills, nutrition and wellness.
It is also among the first such agreements nationwide to involve a stadium, an arena, philanthropy and an alumni association partnership.
In addition to the naming rights, a Broadview Scholarship will be established at UB. Broadview will contribute $100,000 annually to the UB Foundation for student scholarships across the university and $50,000 to the university’s student emergency fund, totaling $2.25 million over 15 years.
"This partnership ushers in a bold new chapter for both the University at Buffalo and Broadview," said Michael Castellana, CEO of Broadview. "It signifies a deep commitment to public higher education and its impact on communities in Western New York and beyond. We are honored to support UB’s vision and proud to pursue our purpose of changing lives alongside this exceptional institution."
Under the deal, the 30,270-seat-capacity UB Stadium — which hosts Bulls football, soccer and track and field, as well as large events for the UB community — will be renamed Broadview Stadium.
Alumni Arena — the home of UB’s men’s and women’s basketball, women’s volleyball, and wrestling teams — will be renamed Broadview Arena. The arena, which has a seating capacity of 6,100, also hosts major university events such as commencement, the UB career fair and student research symposium. It includes a natatorium for the swimming and diving team and space for recreation and intramural activities.
The naming rights partnership also applies to what will be called the Broadview Village, the area between the arena and stadium, which includes Nan Harvey Field (softball), the Murchie Family Fieldhouse and the Brittany Murchie Mulla Sports Performance Center.
Broadview maintains a branch location in the heart of UB’s North Campus and has served as a corporate sponsor of UB Athletics for several years.