(AP/WCCO) Neflix prices are on the rise again for content on the streaming giant.
The increases that were first announced by the online movie and TV streaming service in January are going to go into effect in May, per an email that was sent to all U.S. subscribers.
Plans in the United States will rise $1 to $2, depending on subscribers’ accounts. The basic plan will go from $8 to $9, standard plans with HD streaming on two devices will increase from $11 to $13, and the premium plan will jump from $12 to $14.
If you were new to Netflix in recent months, you're already paying the high price and your rates won't change.
The media provider sent emails to account holders this week reminding them of the update, according to CNN.
This marks the fourth time that Netflix has raised its U.S. prices; the last hike came in late 2017. But this is the first time that higher prices will hit all 58 million U.S. subscribers, the number Netflix reported at the end of September.
Netflix has been investing heavily in original content. It budgeted $8 billion for new shows and movies in 2018, the company announced when it reported third quarter earnings in 2017.
Its investments paid off in terms of awards. The streaming service took home three Academy Awards, including Best Director for its film "Roma" in February. Netflix also won 23 total Emmys for shows including "The Crown," "Stranger Things" and "GLOW" in 2018. Netflix tied for the most Emmy wins last year with HBO, which previously held the record.
