Noah Kahan's "The Great Divide" North American Tour is expected to draw a sellout crowd to Target Field on Wednesday night as the two-time Grammy nominee returns to the Twin Cities for the first time since playing a pair of sold out shows at Xcel Energy Center in 2024.
While the size of Wednesday's crowd won't be surprising to most who've kept tabs on Kahan's rapid ascent in the music industry, the price some fans are paying for tickets may.
"It's insane," said Ticket King president Mike Nowakowski. "For a concert at a venue this large, to see just the entry-level price at over $400 per ticket, that's unheard of."
Nowakowski said the combination of an August outdoor concert at Target Field and Kahan's soaring popularity has created the perfect recipe for one of the hottest—and most expensive—tickets of the summer.
"People in Minnesota are very starved for outdoor concerts and prior to the Mystic Lake Amphitheater being opened, we didn't have an outdoor amphitheater," Nowakowski said. "There's just a natural draw for people in Minnesota to want to go see a show outside because for such a large part of the year, that's not a possibility because of the weather. Also, Noah Kahan is an artist that no one dislikes. His fanbase might be 13 year old kids, all the way to baby boomers. It's just good music, easy to listen to, and not controversial. He's talented and seems like a nice guy, which is behind his huge fanbase."
Gigi Perez and Annabelle Dinda are schedule to open for Kahan. The show scheduled to get underway at 6:30 p.m.
While ticket prices are unlikely to drop significantly before showtime, Nowakowski said fans may still be able to find better seats than they expect because of the way the resale market is behaving.
"Often when the entry-level price is so high, it condenses between the very best and worst seat. It almost because the situation where a ticket is a ticket," he said. "If someone wants to spend $2,000 on a ticket, they've already done that. The really expensive good tickets just keep getting cheaper and cheaper, while the less expensive tickets keep getting more expensive because people just want to get in. The worst seat in the house, you could spend $200 more and be in a spectacular seat."
