The Spanish Flu pandemic did not stop the St. Paul Winter Carnival a century ago, and COVID-19 won't get in the way either.
Organizers of the self-proclaimed coolest celebration on earth forged ahead with preparations for the 135th edition of the Winter Carnival, revealing the designs of the commemorative and much-coveted buttons.
A host of Winter Carnival personalities took part in the reveal at the Landmark Center in the heart of St. Paul on Saturday morning, while also talking about the virtual events and drive-by displays that'll mark the event that runs from Jan. 28 through Feb. 7.
But the buttons were the main attractions on this day.
Rectangled-shaped instead of a tradition round badge--which is a rarity that's popped up in the past--the buttons were designed by artist Adam Turman, who described the inspiration of each design.
Seven Hills - honoring the seven hills of Saint Paul, Turman breaks the State of Minnesota into seven sections with each featuring a favorite winter activity.

St. Paul Skyline - two kids are having fun building snow creations in Carnival’s hometown, one is an elaborate interpretation of the Winter Carnival logo and one is a simple snowman – but they are both having fun! The Minnesota State Fairgrounds archway signifies the site of the new Ice & Snow Sculpture Drive-Thru taking place during the 2021 Winter Carnival.

Carnival Kings – King Boreas and Vulcanus Rex are racing on Scorpion snowmobiles made in Crosby

Klondike Kate & Kid – Kate is on a toboggan reminiscent of the one from Turman’s childhood. The youngster on the saucer is a nod to one of his favorite movies, “Christmas Vacation” with Chevy Chase.

"I have one of the most fun and most rewarding jobs that I can think of," said Turman. "That's being able to create really fun art for really fun people."
And he was able to learn a thing or two.
"Did you guys know that there are apparently seven hills in St. Paul? I did not know that each hill had a particular name," Turman said.
"Honestly, I couldn't name them for you right now."
The buttons are now on sale and the wearer is eligible for special prizes.
Carnival organizers announce that the popular ice and snow sculptures will be a drive-by event, with the artwork set up for display at the Minnesota State Fairgrounds.





