WCCO was once again proud to partner with the Union Gospel Mission Twin Cities for our "Interrupt Homelessness" radiothon, which raised over $345,000 to provide meals and care for those in need in our community.
The amount raised during this year’s event brings the overall fundraising total to nearly $5 million since it began in 2003.
"Our fans' generosity isn’t just a donation — it’s dignity, hope, a warm meal and a bed for someone who needs it most. THIS is what it means to be a Good Neighbor," said Brad Lane, Brand Manager/Program Director of WCCO.
“Hunger Mission Radiothon” was broadcast live on November 18 from 6:00 a.m. to 6:00 p.m. from the Mall of America Huntington Bank Rotunda. Throughout the day, WCCO's hosts spoke with mission residents, alums and volunteers, all sharing stories about UGMTC's impact on their lives.
“Today we’re highlighting how our holistic services truly interrupt homelessness," says Pam Stegora Axberg, CEO, Union Gospel Mission Twin Cities. "I’m struck by how many of the men and women who shared their stories on the air did so because they want others to reach the same place they are now—sober, housed, employed, and healing. Their message to our community was clear: ‘Help make my story possible for someone else.’ And today, thousands of donors answered that call. Together, we are interrupting cycles of homelessness for our neighbors. That’s what makes a day like this so special.”
Union Gospel Mission Twin Cities provides food, shelter, programs and services for men, women and children experiencing homelessness, hunger and addiction.
“When Minnesota comes together, no one gets left behind," adds Lane. "It's such a testament to our amazing fans and incredibly generous partners at WCCO for lifting up our neighbors through Union Gospel Mission Twin Cities.”
830 WCCO’s 23rd annual “Interrupt Homelessness Radiothon” is a part of Audacy’s commitment to making a meaningful difference at scale. Audacy uses its reach and personal connection with listeners to advance causes that promote strong mental health and build sound communities.
You can hear all of the interviews here and please continue to support UGMTC by donating here.