28% of consumers are unsure about celebrating the New Year

Night shot of people toasting with champagne and holding sparklers while having New Year party at home
Stock photo. Photo credit Getty Images

There are just a few days of 2023 left, and people across the country are making New Year’s plans. However, a recent survey found that 28% of people might not celebrate the start of 2024.

According to the survey report from Numerator, 60% of respondents plan to celebrate New Year’s Eve. More people said they planned to host a gathering (43%) than to go out for food or drinks (22%) and 63% said they planned to spend the holiday in their own homes. Additionally, 37% said they planned to cook or bake, compared to 26% who planned to order out.

Earlier this month, research released by the Achieve Center for Consumer Insights indicated that 37% of consumers expected to spend months paying off debt accumulated during this holiday season. Inflation and interest rates have remained high this year, making wallets tight from coast to coast.

For New Year’s celebrations, 77% of respondents to Numerator’s survey said they would be purchasing food, 59% said they would spend on alcoholic beverages (mostly champagne and beer), 31% said they would buy non-alcoholic beverages, 29% said they would buy party supplies and 25% said they would spend on decorations. More than half (55%) said they would be shopping at grocery stores and 71% said they plan to spend under $100.

WalletHub also recently released survey data on the best cities for New Year celebrations in the U.S. Those who are still on the fence may want to give celebrating a second chance, especially if they are in one of the top five cities: Orlando, Fla., San Diego, Calif., New York, N.Y., Las Vegas, Nev. and Atlanta, Ga.

Featured Image Photo Credit: Getty Images