It was once the most revered family vacation destination. Now, some Disney enthusiasts say the "Happiest Place on Earth" is losing its magic.
According to a new study, the cost of Disney is keeping guests from visiting Walt Disney World Resort in Orlando more often.
The gambling website time2play recently released a study based on data from self-described Disney World enthusiasts about the rising costs to visit the park.
The survey showed that 92.6% believe the cost of a Disney World vacation is out of reach for an average family.
Not only that, but 68.3% say the "rampant price increases and nickel and diming" makes it feel like the theme park has lost all its magic.
The results indicate that what was once a rite of passage trip for middle-class American children has evolved into a luxury getaway for the privileged, according to the survey.
The cost has grown to such a level that families are left dreaming for years upon years of being able to afford a trip to the theme park, the survey shows.
"Among our respondents, 48.3% report postponing a trip to Disney World in recent years due to price increases. Those who are still planning to go said they expect their next trip to cost 35.7% more on average than their previous visit," time2play reported.
The cost for a standard one-park day ticket is currently $134, though prices can fluctuate from around $100 to over $150 depending on the date.
Disney has not commented on the survey results.
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