President-Elect Donald Trump picked up one in every three votes cast by people of color in the 2024 election, according to an exit poll published late on Tuesday.
NBC News says its exit polls show a third of America's voters across Black, Latino and Asian groups voted for Trump.
Trump won support from 12% of Black voters, 45% of Latino voters, 38% of Asian voters, according to CNN exit polls. The biggest change from 2020 is among Latino voters, where Trump's share is up 13 percentage points. Among Asian voters, Trump's share also increased 4 percentage points from the last election. His share of Black voters in unchanged from 2020.
"Latino men are breaking for Trump by a 10-point margin, 54% to 44%, in a major reversal from four years ago," NBC reported. "In 2020, Latino men backed [Joe] Biden over Trump by a 23-point margin, 59% to 36%."
Exit polls conducted by Edison Research show:
• Trump wins 20% of Black men, up 1 percentage point from 2020
• Trump wins 7% of Black women, down 2 percentage points from 2020
• Trump wins 54% of Latino men, up 18 percentage points from 2020
• Trump wins 37% of Latino women, up 7 percentage points from 2020
• 5% of voters nationwide were Black men, compared to 4% in 2020. 7% were Black women, compared to 8% in 2020.
• 6% of voters nationwide were Latino men, compared to 5% in 2020. 6% were Latino women, compared to 8% in 2020.
Analysts say this realignment among people of color helped Trump secure victory over Vice President Kamala Harris. Both candidates made strong appeals to minorities during their campaigns, taking part in events intended to reach specific demographics, including town hall interviews with the National Association of Black Journalists and with the Spanish language news network Univision.
But in particular, analysts argue that the "Latino wave" ultimately helped propel Trump to the top.
While most Latinos traditionally vote Democratic, the results suggest that "this fast-growing segment of the electorate — now about 20% of the population — is continuing to slowly shift to the right," Axios noted.
"The swings are likely to force a reckoning among Democrats about why they're hemorrhaging support in the fast-growing demographic," Sahil Kapur wrote for NBC News. "Members of the party were bracing for some losses with Hispanic voters, but not at the level they suffered Tuesday."
Arturo Munoz, a truck driver from Phoenix, Arizona, told USA Today that Trump's message to address high costs resonated with Latino men who are still struggling to make ends meet. He said his paycheck stretched further from 2016 to 2020 than it did from 2020 to 2024.
"The difference in pay, the difference in hours, the difference in cuts, the difference in providing for their families. I've seen it," Munoz said. "I'm pretty sure that Hispanics feel the same way. They'd rather take 2016 to 2020, pay, work hours, provisions, all that stuff, then what they have now for these past four years."
Some Latinos and other minority voters are also tired of Democrats pushing an ultra-liberal agenda.
"A lot of it can be attributable to the Left's relentless pushing of woke issues. On race, on sex, on climate, et cetera," Mike Gonzalez, a senior fellow at The Heritage Foundation, told The Daily Signal. "The Left took extreme positions. This turned off Hispanics."
A September poll from the LIBRE Institute found that more than seven in every 10 Latinos think the country is going in the wrong direction; almost eight in 10 are unhappy with the economy; and nearly nine in every 10 Latinos think the American Dream is harder to achieve than before.