Skechers just dropped a surprising new way to keep track of your kid - by hiding an Apple AirTag inside their shoes.
The footwear giant’s new “Find My Skechers” or “Where’s My Skechers?” line features a screw-secured compartment beneath the insole, designed specifically to hold an AirTag discreetly - and yes, the child would likely have no idea it’s there.
Priced between $52 and $58, the shoes come in a range of styles for toddlers through eight-year-olds (AirTag sold separately) and are machine washable.
How It Works
Parents simply lift the insole, drop in their own AirTag, and screw the cover back in place. From there, location updates flow through Apple’s Find My network, using anonymized Bluetooth signals picked up by nearby Apple devices - no GPS needed.
What the Fans Are Saying
For many families, especially those with neurodivergent or prone-to-wander children, the shoes offer real peace of mind. Social media reactions ranged from impressed - “This is a genius idea” - to grateful, with one parent noting it’s a safety tool for their special needs child.
The Privacy and Parenting Debate
But this innovation comes with controversy. Critics call it a step toward normalizing child surveillance, questioning what message it sends about trust and privacy:
Some worry this signals that children shouldn’t be trusted to navigate everyday life, letting anxiety override independence.
Others note that embedding a costly tracker in items kids outgrow fast could raise questions about value and practicality.
And yes, Apple itself explicitly cautions that AirTags were not intended for tracking people - including kids.
So What’s the Bottom Line?
“Find My Skechers” is undeniably clever. It solves the everyday headache of lost shoes while riding on Apple’s existing infrastructure.
But the bigger conversation it triggers about surveillance, parenting norms, and privacy in a digital age is far from over.