The coffee giant Starbucks announced on Monday that the company will be reducing its menu size by 30% as it cuts 13 drinks in an effort to lower costs.
The menu reduction is just the latest effort from Starbucks chairman and CEO Brian Niccol, who also shared on Monday that the company would be laying off 1,100 of its corporate employees and letting hundreds of empty positions remain unfilled.
Those layoffs will not affect staff at any of the chain’s coffee shops.
In a press release, Starbucks reported that the drinks will disappear from the menu starting on Tuesday, March 4.
“We’re simplifying our menu to focus on fewer, more popular items, executed with excellence,” Starbucks said in a release. “This will make way for innovation, help reduce wait times, improve quality and consistency, and align with our core identity as a coffee company.”
The company noted that the beverages losing their spot on the menu are “less popular” and should help stores become more streamlined.
TODAY reported on the soon-to-be-extinct drinks, citing sources familiar with the decision. They include:
-Iced Matcha Lemonade
-Espresso Frappuccino
-Caffè Vanilla Frappuccino
-White Chocolate Mocha Frappuccino
-Java Chip Frappuccino.
-Chai Crème Frappuccino
-Caramel Ribbon Crunch Crème Frappuccino
-Double Chocolaty Chip Crème Frappuccino
-Chocolate Cookie Crumble Crème Frappuccino
-White Chocolate Crème Frappuccino
-White Hot Chocolate
-Royal English Breakfast Latte
-Honey Almondmilk Flat White
The trimmed-up menu will be a part of Niccol’s shift in operations as he looks to bring back consumers. In recent months, the coffee chain has issued several policies, including one that requires a purchase to loiter and the return of free refills for certain drinks.
As for the corporate layoffs, Niccol shared that the decision was made to help Starbucks be positioned for success moving forward.
“Our intent is to operate more efficiently, increase accountability, reduce complexity, and drive better integration,” Niccol wrote in the letter.“All with the goal of being more focused and able to drive greater impact on our priorities.”
The decision to reduce staff and the menu also comes as Starbucks continues to fight to bring back consumers to its coffee shops, as same-store sales have declined for four straight quarters, according to a report from CNBC.