Recently, the world learned through a viral social media post that employees at Buc-ees make an astonishing amount of money. And now we're learning there's another way for the popular gas station grocery store to line pockets.
A Texas man says he makes $250,000 a month re-selling Buc-ee's snacks online.
Entrepreneur Chris Koerner started by grabbing up snacks, and then realizing he had to be in person to buy them, which leaves thousands of people out of Buc-ees range without a way to buy their uber-popular offerings.
Aficionados know that Buc-ee's has plenty of locations, but they're mostly in Texas.
“I was like, ‘Wait, what? Buc-ee’s doesn’t have an online store?’ It was like a lightbulb. There’s a huge opportunity here," Chris Koerner told The Hustle. Koerner just so happened to run an e-retail company so he set to work setting up a site to sell Buc-ee's unique variety of jerky, Beaver nugget snacks and more.
He says he spent nearly $1,500 buying one of every snack, hired a photographer to take pictures of them, set up an e-commerce shop and started counting his money as the orders poured in.
So, how did Buc-ee's feel about him profiting from their products? It's no surprise to learn a company lawyer immediately sent him a cease and desist letter.
But it wasn't for what you may expect. They just wanted him to change the name of his e-commerce 'Beaversnax' site to something without the word beaver in it and to make it clear his site was not affiliated with Buc-ee's.
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Texassnax.com was born -- and keeps booming, Koerner said. Items are market up 50-132% from the original Buc-ee's price, The Hustle found, and no one seems to be complaining.
“I was like, ‘Hey, there’s a new personal shopper in town,’” Koerner told them. “It’s called e-commerce!”