The Boston Bruins have unveiled their "new brand identity" ahead of the 2025-26 season, including new primary home and away jerseys.
“Next season marks the start of a new chapter in Boston Bruins history; And as we turn the page, we are excited do so with a new look and feel," said Bruins president Cam Neely in a statement. “Combining some fan-favorite elements from the past with a refreshed style, these sweaters are going to look sharp on TD Garden ice in the Fall.”
Here are some photos of the new look, courtesy of the Bruins:
Here are more details on the Bruins' new brand identity and logo from the team's press release:
A modern interpretation of a classic look, the revitalized crest combines the vintage spokes repped by Bruins legends such as Bobby Orr and Ray Bourque with the contemporary serif varsity ‘B’ that has been featured on Causeway Street since 2007.
Since the introduction of the Block-B in 1932, the “B” letter mark has served as the main focal point for the Bruins’ primary logo. Surrounding the Block-B remains the 8-spoke hub, as a nod to Boston’s nickname (“The Hub”) and representing the city the team is proud to have called home for more than 100 years. The first “Spoked-B” logo was introduced in 1948 in celebration of the club’s 25th anniversary.
The refreshed tandem of Spoked-B logos feature dark and light background iterations. The dark background variation of the new mark, which was teased as part of the Bruins’ Centennial Game, will be featured on the front chest of the home sweaters. It is complemented by a light background version that will be featured on the road jersey.
And here are more details on the uniforms themselves:
The 2025-26 uniform kits feature the revitalized crests on the front chest of home and away sweaters. Apart from uniforms worn during the Centennial celebration, the 2025-26 season will mark the first time that the team will don a tandem of logos for home and away sweaters since 1995 when the old Boston Garden closed its doors to make way for its new facility, the FleetCenter.
Beyond the crests, the 2025-26 Boston Bruins’ kits will feature new secondary artwork on the shoulder, new striping on the sweater and socks, gold detailing on the gloves and the club’s wordmark (introduced during the 2024-25 season) on the pants.
The shoulder patch sits on the left yoke and features a crawling bear silhouette inspired by that which was on the Bruins’ first jersey ever worn in 1924. The bear, which was recently reintroduced as part of the Bruins’ Centennial celebration, is restyled for the future, featuring “BRUINS” on the home jersey patch and “BOSTON” on the road jersey patch – a symmetrical styling that follows a home and road tradition since 2007.
The thickness of the striping on the 2025-26 kits is slightly altered, harkening back to the Bruins of the 80s and 90s eras. An added element, the new sweaters feature unique hem loop label graphics: BOSTON on the home sweaters, BRUINS on the road.