Bills fans get billboard outside Gillette Stadium, again

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Second verse, just as annoying as the first.

Yes, the “Bills-board” has returned to Foxboro, and this time it’s actually a touch closer to the home of that fanbase’s mortal enemy.

Buffalo Bills fans, aka “Bills Mafia,” have won the Fox Sports Fan Bracket Challenge, winning the title of “Best Fans In Football” for a second straight year. The prize being a billboard posted at the location of their choice. And for the second straight year they’ve chosen Route One, not too far from Gillette Stadium -- where the Bills play this Sunday. This should make for a most unwelcome sight to Patriots fans headed to Sunday’s pivotal AFC East showdown.

Last season when Bills fans won the contest the billboard was placed further south along Route One, making it less visible to people headed to the stadium from the north. Also there were no fans in attendance at Patriots games last year, so far fewer fans will have seen it. Now it’s in prime tailgate territory.

One might laugh to think of the appreciation and tributes to it some locals may show this Sunday morning. Especially when Fox Sports is advocating for fans to “take a photo with it & tag us." Heaven help whoever checks those replies Sunday.

Bills week is always interesting, chock full of spirit and rivalry. This one is off to a hot start, and it’s just Monday.

Buffalo visits New England, Sunday at 1 p.m.

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Featured Image Photo Credit: USA Today Sports