The Las Vegas Raiders aren’t the only thing Tom Brady has acquired an ownership stake in. CardVault announced this week that the seven-time Super Bowl champion has acquired a 50% stake in the sports card and memorabilia company, which will now be known as “CardVault by Tom Brady.”
CardVault already has a significant footprint in New England, with locations at TD Garden, Gillette Stadium and Foxwoods Resort Casino. The company says it is planning to “rapidly scale its footprint” with new stores planned across the United States and in some major international markets. Its next flagship location is set to open this spring at American Dream, next to MetLife Stadium in New Jersey.
“Sports collectibles and cards have been part of my DNA since childhood, and CardVault has set the gold standard for what a modern fan experience should be,” Brady said in a press release. “This isn’t just about buying and selling cards; it’s about curating history, building community, turning fans into collectors, and giving them access to own great moments in sports.”
While this marks Brady’s official entry into the sports collectibles industry, he has of course been a major figure when it comes to cards and memorabilia for years. Some of his rarest pieces have sold for millions of dollars.
Beyond physical locations, CardVault is also expanding its digital reach, creating exclusive content and hosting live-streamed box breaks – a form of on-demand shopping for sports cards and collectibles. With Brady at the helm, the brand will leverage his vast global following to engage new collectors, investors and sports enthusiasts.
“The intersection of sports, culture, and collectibles has never been more relevant. Tom Brady is bringing his lifelong passion for card collecting, business acumen, brand power, and relentless pursuit of excellence to CardVault. Together, we are ready to build something truly game-changing,” said CardVault co-Founder Ed Kane.