Although ESPN caught a lot of flack for "ruining" Tom Brady's retirement announcement, the seven-time Super Bowl champ is holding no grudges by continuing to work with the network.
The worldwide leader in sports announced its first-ever NFT deal, partnering with Brady's company called 'Autograph.'
The deal launched between the network and Brady's company will center on an NFT collection based on his Man in the Arena documentary on ESPN+ which chronicled the rise of Brady from an unheralded draft prospect coming out of Michigan to becoming an icon and the greatest quarterback in NFL history.
With the series soon heading to Hulu and Disney+, the network released its first batch of NFTs Wednesday, which unsurprisingly, sold out in minutes.
“As the first NFT partner for ESPN, the possibilities across sports and technology are endless, and we couldn't be more excited to get this content out to the world in a massive way.” Autograph CEO Dillon Rosenblatt said.
The NFT collection will feature “three zine covers” featuring great moments from Brady’s career, in which he will personally sign 50 tokens.
Autograph, which was co-founded by Brady, is an NFT platform that highlights athletes’ accomplishments by minting their successes on the blockchain. For those of you who are confused about what exactly an NFT is, a non-fungible token according to Forbes is a digital asset that represents real-world objects like art, music, in-game items and videos. They are bought and sold online, frequently with cryptocurrency, and they are generally encoded with the same underlying software as many cryptos.
The Autograph-ESPN partner will release the second collection of NFTs which center around the 10th episode of the series.
Follow Jasper Jones on Twitter: @jonesj2342
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