The New England Revolution unveiled a new crest and brand identity on Thursday that will go into effect beginning with the 2022 MLS season. The new crest replaces the so-called "crayon flag" the team has used since its inaugural season in 1996.
“We are proud of our history as a founding member club of Major League Soccer, and after more than 25 years, we felt an evolution of our brand identity was an important step to continue our club’s upward trajectory and better reflect our growth and ambitions as an organization,” Revolution president Brian Bilello said. “We began this process several years ago with an open mind as we sought out the voices of our fans and supporters to guide us in this process.”
Here is the description of the new crest and what each part of it symbolizes from the team:
The Revolution’s new logo features a stylized “R”, invoking the club’s name, in a style reminiscent of the Revolutionary War era. A red strikethrough of the R roots the club’s identity in the defiant and patriotic spirit of the American Revolution. The seal is bordered by a design emblematic of traditional flag drapery with details embodying patriotic bunting. To form the official crest, the club’s full name and inaugural season – 1996 – are inscribed in a circle with a navy blue border.
Here is a closer look:
