The Lions have elected to integrate this programming into their Detroit Lions Inspire Change social justice work, first launched in 2018, and historically focused on scholarship funding, social-education programs, and medical aid/health assistance.
“We all desire real and lasting social change, racial healing, abundant opportunity for all, and meaningful social justice progress in many aspects of our democracy,” said Detroit Lions Principal Owner and Team Chairman Sheila Ford Hamp and her husband Steve Hamp. “For this to happen, for our democracy to be responsive and to improve, we all need to register to vote, learn about the candidates who are running for office, and then cast our votes in person or by absentee ballot. Our democracy is an inspiring and noble enterprise, but it is not perfect. It’s time to fix that.”
Working directly with Michigan Secretary of State Jocelyn Benson and Detroit City Clerk Janice Winfrey, the Lions identified the following avenues to foster civic engagement and voter turnout in the November 2020 election, based on the City of Detroit’s current need:
The plan comes as a response to national calls for NFL teams to offer their arenas and personnel to support election administration this year initiated by Scott Pioli, former NFL executive and co-founder of RISE to Vote – a nonpartisan initiative of RISE (Ross Initiative in Sports for Equality). The Lions were one of the first NFL teams to partner with RISE to Vote on virtual voter education and participation events. These voter rights discussions featured Secretary Benson and were available to the full Lions roster and staff members, as well as Detroit Lions Charities and Inspire Change partner organizations, and were livestreamed on Detroit Lions social channels for the public.
NFL Votes is a league-wide initiative that is intended to include, support and encourage the voting and civic engagement efforts of NFL fans, players, club and league personnel, and NFL Legends from now to Election Day. This initiative provides a platform for the NFL family and focuses on three key components of the electoral process: voter education, voter registration and voter activation.