Thale Blanc, a California-based clothing company, will debut its new line of clothing during the NBA All-Star Week here in Cleveland.
The "Power of Words" line features words like "bravery" and "empathy", as a reminder of the impact of mental illness on ourselves as well as those around us.
Some notable athletes have backed the clothing company:
-Cavs players Jarrett Allen, Rajon Rondo, and Darius Garland.
-Guardian's Shane Bieber and his partner, Kara Kavajecz.
-Former Browns player Josh Cribbs and his wife, Maria.
The clothing line will give back to NEO, with the proceeds of a fashion show being held this Saturday going to Ohio Guidestone.
Check out the clothing HERE