WASHINGTON – Consumer spending on Mother’s Day is expected to reach a record $38 billion this year, according to the annual survey released by the National Retail Federation. The amount surpasses last year’s total spending of $34.1 billion and exceeds the previous record of $35.7 billion set in 2023.
Consistent with recent years, 84% of U.S. adults plan to celebrate Mother’s Day. consumers plan to spend a record average of $284.25 on gifts, up from $259.04 last year and the previous record of $274.02 in 2023.
As with previous years, flowers remain the most popular gift category.
Jewelry leads Mother’s Day spending at $7.5 billion, followed by special outings ($6.4 billion) and electronics ($4.4 billion).
Americans spending more for Mother's Day
Americans spending more for Mother's Day
